Before investing €50,000 in a salesperson, are you sure you're looking for the right one?
Have you already posted a sales job or are you planning to hire in the next 6 months?
We support founders and B2B SMEs in defining the role, evaluating candidates and onboarding their sales hires.
20 minutes · No commitment · Confidential
The real problem
The problem isn't finding candidates.
The problem is hiring the wrong person.
Poorly defined role
Generic job descriptions that attract the wrong candidates.
Unclear expectations
Sales targets that aren't shared or measurable.
Improvised selection process
Interviews based on gut feeling, without objective criteria.
No KPIs
No metric to evaluate performance in the first 90 days.
Ineffective onboarding
The salesperson is left alone right after signing the contract.
The real cost
How much does a bad sales hire really cost?
The cost of a salesperson who doesn't work out is not just salary. It includes time, missed opportunities and months of pipeline never generated.
Conservative estimate
For many SMEs the real cost easily exceeds 50.000€.
Which sales role are you hiring?
The method
How it works
A structured four-step path to reduce the risk of a wrong hire.
Role definition
Understand who you really need, before writing the job ad.
Candidate evaluation
Objective criteria and a process that reduces bias.
Interview support
Working alongside you in the decisive stages of the selection.
90-day onboarding
An operational plan for the new hire's first months.
Client profile
Who this is for
About me
Omar Aleotti
For over 20 years I've worked in B2B sales, directly involved in hiring, onboarding and managing sales people in startups, tech companies, SMEs and organisations that sell complex services.
My goal isn't to find the perfect candidate. It's to reduce the risk of making a costly mistake.
Considering a sales hire?
Book a 20-minute call. We'll go through your company context, the role you're looking for and the main risks to avoid.
20 minutes · No sales commitment